Games by nature offer general appeal and thereby spread to a much wider audience. With larger numbers of people experimenting with games, policymakers can increase the dialogue while developers can receive more feedback to enhance the models. By packaging (or repackaging) models covering critical issues and by applying all the right tenants of interactivity and game design to a model, a developer can seek to provide a far better understanding of the relative factors and their interrelationships. If the impact is focused toward education, many sophisticated models and simulations can become extremely effective training tools as well.

Most models are built for small audiences, and their less-than-interactive nature results in an impact that is only widely felt when a news organization relays the results of a model to a larger audience. Thus, the impact for many developed models is fairly limited, and even if widely reported, not necessarily understood.

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